GTM and AI Services
We are operators who have scaled startups from bootstrapped to Series E and run teams across 5 continents. We specialise in Generative & Agentic AI, Sales, Marketing, Operations and Technology to achieve product/market fit.
Trusted by industry leaders
How We Help
Four pillars of advisory, grounded in real-world experience building and scaling technology companies.
AI Transformation
AI readiness workshops, production advisory, and operating model transformation from practitioners who build systems, not just evaluate them.
Learn more →Growth
Transatlantic GTM strategy and hands-on sales execution for technology companies expanding between Europe and North America.
Learn more →Operations
Operational design, fractional CTO and COO, and cybersecurity governance for technology companies building the foundations for growth.
Learn more →Investment
Fundraising support from pre-seed to Series E, technology due diligence for investors, and board advisory for portfolio companies.
Learn more →Latest Thinking
Practical insights on growth, AI, scaling, and the realities of building technology businesses.
Latent Demand Is a Bill
Most growth problems are targeting problems wearing a marketing costume. If your buyer has to be taught that your category exists before they can want it, you have taken on a cost that most startups cannot carry.
Read article →Build Last
When software was expensive, the build was the filter. Now that it is cheap, the homework founders skip has become the most expensive thing they can skip, and founder/market fit matters more than product/market fit ever did.
Read article →Cheaper to Build, Harder to Be Heard
AI has collapsed the cost of building software, but the barrier it has not touched is access to networks. For Black and ethnic minority founders, that makes the remaining gap sharper, not softer.
Read article →Ready to accelerate your growth?
Let's have a conversation about where you are and where you want to be.
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