Articles

Practical insights from the trenches of building and scaling technology businesses.

2026

Show Your Working

The technical companion to A Few Good Logs: which regulations apply to AI in regulated sectors, what evidence each one expects, and the engineering controls that produce it.

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A Few Good Logs

Responsible AI states what an organisation intends. Defensible AI is what it can prove when a regulator, a court or an aggrieved customer comes calling, and most organisations have yet to build it.

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Latent Demand Is a Bill

Most growth problems are targeting problems wearing a marketing costume. If your buyer has to be taught that your category exists before they can want it, you have taken on a cost that most startups cannot afford.

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Build Last

When software was expensive, the build was the filter. Now that it is cheap, the homework founders skip has become the most expensive thing they can skip, and founder/market fit matters more than product/market fit ever did.

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Cheaper to Build, Harder to Be Heard

AI has collapsed the cost of building software, but the barrier it has not touched is access to networks. For Black and ethnic minority founders, that makes the remaining gap sharper, not softer.

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The Last Horse in Investments

Most of the investment industry is using AI to build faster horses, not to reinvent the customer relationship. A talk at the TISA AI Conference on why the next two years will separate the reinventors from the rest.

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Wholly Whackamoley

AI coding agents can build in hours what used to take days. But what used to take hours to debug can now take days. The relationship between human and AI is more Batman and Robin than most people think.

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